2023 Fall > GRAD > mbamkt > mbamkt 671
Marketing Research
Course #: mbamkt 671
Description:
This course is intended to improve your ability to actually use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplace, business world, and nonprofit organizations. During the information collection, analysis, and report process, you will learn a set of fundamental marketing research skills of problems formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 2568 | - |
Liu,Raymond Ruiming | On-line course | |
|
Session:
Spec Prg1
Class Dates:
09/05/2023 - 12/13/2023
Capacity:
35
Enrolled:
35
Status:
Closed
Credits:
3/3
Class Notes:
Pre Requisites:
Course Attributes:
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